Why Roses-Ecuadorian?

Ecuadorian Roses create the most elegant arrangements in weddings & floral designs. They generally have larger blooms than roses produced in other countries due to the high altitude locations of most Ecuadorian farms. Ecuadorian roses are shipped respecting the cold chain and have been handled with the strictest quality control procedures from farm to florist. Their average vase life is from 10 to 14 days, depending on the variety. This means your roses will last for approximately 5 to 7 days for your customer, if sold within 5 to 7 days after arrival at your shop.

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Tips from our experts

Rose stems should be cut and re-hydrated upon receipt, and the farm sleeve and protective cardboard insert should be left on for the first 4 hours of hydration. All buckets, vases and tools used to cut and re-hydrate must be clean and bacteria free. Roses should be hydrated using cool, or room temperature, water (50 to 68 degrees F) and, when using a proper floral preservative, roses can be hydrated in the cooler. It is essential to use water treated with the recommended dose of floral preservative. Using the improper dose of preservative may damage your roses. It is also beneficial to use a hydration pre-treatment solution to reduce stem blockage. Maintaining proper temperatures and humidity in your cooler is critical to extending the vase life of your roses. Florists should use a “low velocity” or “gravity coil” type refrigeration unit, and roses should be stored at 32-33 degrees Fahrenheit, with a humidity level of 90%. All roses should be cut underwater to prevent them from being disposed to air bubbles in the xylem, which constrict or prevent their stems from absorbing water.